Campaign to launch Lynx ‘Ice Chill’ range in the UK starring Anthony Joshua, Jessie Lingard, Tinie Tempah, Mo Gilligan, and Calfreezy.

Brand - LYNX

Agency - CRUSH FFF

Creative Director - Mike D

Art Director - James Hazlett-Beard

Internal Production - Kate Bond

Production Company - ABLE

Director - Ben Newbury

Filmed in one day we delivered two different scripted versions of the main campaign (Solos & re-scripted FIFA asset), then for each of the five talent, five additional filmed assets (Whoa Asset, Product Play Aerosol, Product Play Shower Gel, General Swipe Up, Instagram BTS).