Mercedes in collaboration with Disturbing London gave us the brief to redesign the iconic smart car fit for the aspirational millennial. Ground breaking within the smart offices in both scale and reach - we turned all their usual brand guidelines upside down. Shot exclusively at night we took this household brand and brought it into Tinie Tempah’s world. It’s muted, it’s exclusive, it’s the new trend in luxury epitomised.
Brand - smart
Agency - Disturbing London
Creative Director - Tom Bailey
Internal Production - Sandy Cheema
External production - ABLE
Director - Ben Newbury
A very special campaign for us realised over almost a year. Months of planning, weeks of filming, and several days just trying to get the right colour rose gold. This project took us all the way from Metropolis Studios in London to Brabus HQ in Germany.