Campaign to launch Lynx ‘Ice Chill’ range in the UK starring Anthony Joshua, Jessie Lingard, Tinie Tempah, Mo Gilligan, and Calfreezy.
Brand - LYNX
Agency - CRUSH FFF
Creative Director - Mike D
Art Director - James Hazlett-Beard
Internal Production - Kate Bond
External production - ABLE
Director - Ben Newbury
Filmed in one day we delivered two different scripted versions of the main campaign (Solos & re-scripted FIFA asset), then for each of the five talent, five additional filmed assets (Whoa Asset, Product Play Aerosol, Product Play Shower Gel, General Swipe Up, Instagram BTS).