We were tasked this creating a cinema advert that would reposition Kew Gardens, pushing it’s brand image forward, making it visible to a cool socially minded new audience, whilst recapturing the imagination of those who knew Kew as a wonderful place to visit without knowing the untold truth that lay behind it’s laboratory doors.
Brand - Kew
Agency - Internal
Creative Director - Tom Bailey
Internal Production - Ellie Dymond
External production - ABLE
Director - Ben Newbury
The central focus of the campaign was a grand scale metal work by the artist Wolfgang Buttress and this labour of love for us quickly became about creating a film that would do Kew’s profound story and this sublime artwork justice.